Brand Under Fire

What People Are Saying About Brand Under Fire

A guidebook for organizations in times of crisis....this book effectively gives the average reader a look behind the curtain to show how organizations handle (and mishandle) times of big trouble. An essential resource for those involved with and affected by crisis management.
--Kirkus Reviews

"My journey to becoming the No. 1 player in the world has been full of twists and turns. Jeff Hunt has helped me to better understand my personal brand, both on and off the golf course. He has helped me connect with fans of all ages..."
Dustin Johnson, 2016 U.S. Open Champion

"In the aftermath of the Fukushima crisis, Jeff Hunt and his team helped TEPCO executives expand and improve communications, transform the corporate culture, and help rebuild public trust."
Dale Klein, former chairman, U.S. Nuclear Regulatory Commission

"This book is a must-read for any CEO....A crisis won't fix itself. In fact, it will inevitably get worse without active intervention."
Miles O'Brien, journalist and filmmaker, PBS science correspondent, NOVA producer